What Percentage Does Michael Jordan Get from His Shoes?

There are athletes, and then there’s Michael Jordan. A name synonymous with basketball genius, ‘His Airness’ transcended the sport to become a global icon. While his on-court achievements are well-documented, Michael Jordan’s ventures off the hardwood paint an equally compelling story, notably the meteoric rise of Air Jordans. Air Jordans: More Than Just Shoes 1984 … Read more

Why Do Cholos Wear Nike Cortez? Let’s Find Out!

An Introduction to Cholos and Their Culture In order to understand why cholos wear Nike Cortez shoes, it is essential to have a basic understanding of the culture they belong to. Cholos, a term predominately used to describe Mexican-American gang members and individuals associated with the Cholo subculture, have their roots in Mexican-American communities of … Read more

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